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If you are unaware of how powerful video has become, it is time to learn. Video has been progressing rapidly for years and has become an important part of many businesses’ strategies. As a versatile and profitable digital marketing tool, video marketing is advantageous in many ways. Wondering if you should begin using video marketing as a part of your strategy? The answer is yes. Here’s why:
Videos can help put some change in your pocket. Adding a product video on your landing page can increase conversions by 80%. Video can even lead directly to sales. According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Start creating explainer videos and watch what can unfold.
89% of video marketers say that video, in general, gives them a good return on their investment. It is a tactic that pays off in the long run. 87% of video marketers say that video has increased traffic to their website and 80% say that video has directly helped increase sales.
According to Forrester, video is 50 times more likely to appear on the first page of search results than a traditional web page. For even more brownie points, optimize your videos for SEO by writing captivating titles and descriptions and linking back to your website. Videos are a great way to get your customers interested in a product or service and lead them to the next steps.
Nothing can be built without trust. Video content evokes emotion, engages users, and helps create relationships by presenting your products in a conversational form. With the use of promotional videos, consumers will be less skeptical about purchasing a product or service online.
Videos can be used to explain anything and everything. 96% of people have watched an explainer video to learn more about a product or service, and 95% of video marketers say that video has helped increase user understanding of their product or service. If you are launching a new product, consider creating a video to show how it works.
When it comes to video marketing, there is no better time to start than now. Viamark Video specializes in creating compelling video content that is sure to become a part of your strategy for years to come.
Viamark Video is a Boston digital video production company that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.