For those of you who aren’t in the media industry, you are probably wondering what these terms stand for. OTT stands for “Over The Top”. This includes streaming video services that viewers are accessing directly from the internet (bypassing cable TV, broadcast TV or satellite TV). And more specifically, OTT video advertising is viewed on a mobile device (a mobile phone, ipad or laptop computer). Most of the OTT ads we place are pre-roll ads. These are 15 to 30 second videos that appear before a viewer gets to the specific content they chose to watch. These ads can be skippable or non-skippable depending on our goals and strategy.
CTV stands for “Connected TV”. This is similar to OTT, but CTV content is viewed specifically on the big screen TV in the home. These homes or television sets are receiving video content or programming from a mobile streaming device (ie – Roku, Apple TV, Fire Stick) instead of an antenna, cable or satellite. Similar to TV advertising, the CTV ads we purchase are non-skippable and appear in the commercial breaks during regular television programming. The best part is that we can target specific homes or specific target demographics with your video ads…which is what makes CTV so valuable and an excellent advertising tactic.