Display Ads and Retargeting
Types of Targeting We Use
With our digital ad capabilities, we can use multiple layers of targeting to help seek out the perfect customers. These methods assure that we are putting your ads in front of your potential customers exactly when they are looking for you or your services.
Keywords – Showing your display ads on webpages and apps that contain keywords related to your business, across all devices. You are reaching people who are on webpages and apps that feature your keywords, and serving them your display ad. Keyword Targeting is NOT Google Ads/Pay-Per-Click
Artificial Intelligence (AI) – Showing your display ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices. How Does It Work? Think of AI Targeting as a funnel, the targeting starts wide and gets more narrow as the machine learning algorithm gets more data about who/what is causing clicks and conversions.
Retargeting – Following people after they leave your website and showing them your display ad, on other websites and apps they go to, across all devices. Only 2% of website traffic converts the FIRST time they come to a website. The key to getting people to do what you want them to do is FREQUENCY (In this case, reminding them to come back to your site multiple times).