Household Targeting takes your list of addresses, finds their IP addresses and then shows your display, native or video ad only to those people, across all their devices.
The problem with Direct Mail is:
- Poor frequency (one time shot)
- Expensive to design, print and mail
- Easy to miss
- Hard to track
Instead of reaching a household ONE time with Direct Mail you could reach a household 25-50 times a month with IP Targeting! It’s like Direct Mail For The Internet!
With IP Targeting you can reach everyone in the household who uses that internet connection to access the web, not just once but repeatedly.