Search Engine Optimization
Search Engine Optimization is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.
Getting ranked organically on the first page of a search engine results page for keywords related to your business is hard to do. Google uses over 200 factors in determining search listing rank, that break down into three broad categories: Relevance, Distance, and Prominence.
- RELEVANCE is how well a local listing matches what someone is searching for.
- DISTANCE is just like it sounds – how far is the search result from the location term used in a search.
- PROMINENCE refers to how well-known a business is and is based on information that Google has about a business from across the web (i.e. articles and directories), total number of Google reviews, positive reviews, and website traffic to the business website.
SEO is NOT advertising. It is what is done “behind the scenes” to get a website to rank higher and get more traffic from search engines, primarily Google.
Each business is unique, and our SEO Strategy reflects that. We work to create a custom-quoted, handcrafted SEO strategy based on the overall website needs, current rank, competition, and market.