Why Local Businesses Should Use Video Advertising
A good video advertising strategy is key in increasing brand awareness in Boston, driving conversions, and selling products. If you are not familiar with creating video campaigns, it can seem like a complicated task to perform; it’s way more than just text and images. You have to write a script, set up lighting, record audio, known how to run a camera, and then edit the footage you’ve compiled. As a small, local business, you may feel as if this is completely out of reach. However, this isn’t the case.
You Have An Advantage!
Yes, it might seem like the big chains have you outnumbered when it comes to having advantages. What you may not have considered is that you have a direct connection with your target market. Sure, Walmart has discounted prices and a huge range of products, but people most likely don’t feel a personal connection to the store itself. If a new store opened that had more products at better prices, many of Walmart’s customers would make a dash to the exit and make their way over.
Local businesses, on the other hand, are run by people right there in the community, which makes customers feel a loyal connection. It makes a business feel more authentic and relatable, which entices people to show their support and proudly make purchases. So if you are a local business, but you’re new to the community, how do you make people feel like you are important? Video marketing.
Why Should Local Businesses Use Video?
Video advertising can be intimidating to local businesses, especially in big cities such as Boston, but that’s exactly why you should use it. Most local businesses do not utilize video advertising, so get ahead of the competition and get started. Even if your competition has beat you to it, you can join them and may even figure out how to do it more effectively.
Where Do We Start?
One great way to create a video advertisement is by telling your brand story to create awareness and show everyone what you’re all about. Your connection to your community is one of your most valuable assets, so make a video to showcase that with a brand story advertisement. Explain your origin story, your purpose, your success stories, and what makes your business unique. If people tend to ask lots of questions about your business, a Frequently-Asked Questions video would be a great way to address them. Another powerful tactic to use is testimonial videos. They can be super simple; a compelling story in under 60 seconds. The power is in the authenticity.
Viamark Video
With the right strategy, creating great video content doesn’t have to be complicated. We can help you capitalize on your strengths as a local business and bring in new customers. At Viamark Video located here in Boston, we are a full service video editing company that can help you do just that. It’s our specialty! Contact us today.