Peak Physical Therapy

The Client

Peak Physical therapy has 9 locations throughout Massachusetts to provide greater access to the South Shore’s best physical therapy services. Their state-of-the-art facilities include access to the best treatments and equipment to ensure a fast recovery. They have even expanded their facilities to include access to therapy pools as well as indoor sports fields.

The Need

The client’s Physical Therapy Practice was growing at 10% per year. They were mainly using PPC to market their 4 suburban locations, but the Cost Per Click kept getting more expensive.

The Approach

Viamark took a Brand-Digital approach to the client’s marketing by adding Cable TV, Steaming Video advertising in their target zip codes, and SEO (Search Engine Optimization) to their existing PPC campaign. The SEO also hits the “now buyers” so we could reduce their dependence on Google’s Pay Per Click advertising. Plus we produced a series of web videos that improved their online conversions.

The Results 

Branding the business and making them a household name in their backyard has improved the results from online advertising and made it easier to open new locations. Last year, their patient counts were up 42%.  The client has far exceeded their previous new patient growth goals each year and has grown from 4 locations to 13 locations in 3 years. 

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