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Need: Boston Sports Medicine (BSM) needed a new patient enrollment in order to keep growing in the highly competitive field of Physical Therapy. Because many practices are bought out by big conglomerates, their competition had deep pockets and aggressive marketing strategies.
BSM was using Pay Per Click, SEO and Social Media, but wanted to incorporate traditional media into the mix in order to achieve a broader brand presence while maintaining synergy with their established digital channels.
Approach: Viamark Video took a Tradigital approach to BSM’s marketing by integrating traditional broadcast messaging with existing digital efforts thereby reaching viewers both onscreen and online. Measurable goals were set for new patient and patient visit growth goals and were monitored monthly.
Result: BSM has exceeded new patient growth and patient visit goals each month and continues to open new locations.
Need: For Dorcas Ministries’ 50th Anniversary, they were looking for help making their Annual Fundraising Breakfast convey their place in the community they serve better and increase donations. They called Boston’s own Viamark Video.
Approach: Viamark Video in Boston created a compelling video production for the Annual Fundraising Breakfast showcasing how Dorcas Ministries, through their Thrift Store, has filled a need of the community for 50 years. The branded video struck an emotional chord with attendees.
Result: At the Breakfast, 550 people attended and $265,000 was pledged. The attendance was similar to prior years, but the donations were up 47% over the year before.
Need: The Heart Ball, the premiere fundraising event for the Mid-Atlantic chapter of the American Heart Association wanted to raise awareness, increase participation and ultimately donations. They asked Viamark to help.
Approach: Through our relationships with the local media, the local ABC affiliate became the on-air sponsor and their anchors hosted the event. Viamark produced a tear inducing video campaign, designed to show why donating to the Heart Association is so important.
Result: Attendance doubled, donations increased 15% over their goal, the video has been shared far and wide, and it was their best fundraising year yet.
Their take: “Viamark has Heart.”
Viamark’s video production in Boston can help your non-profit event see a Big Impact with an emotionally charged and motivating event video.