Boston Sports Medicine - A COVID Case Study

The Client

Boston Sports Medicine is one of the leading physical therapy practices in Boston with 7 locations in the Boston area. They have been a Viamark client since 2017 and have seen substantial growth every year since we began working together, but nothing could have prepared us for what was to come in 2020. 

The Situation 

In March 2020, the Coronavirus quickly hit the Boston area and the rest of the US. Many of the physical therapy practices in Boston were closing their offices and laying off employees to wait it out, but Dr. Michael Velsmid was determined to be available for their patients and wanted to help any other patients in Massachusetts who had serious pain or physical therapy needs. By quickly adapting to Telehealth, they were able to make this happen. They started advertising and setting up online Telehealth appointments in less than a week. Plus, by helping patients in need, Dr. Velsmid could keep his staff working and avoid significant layoffs. 

Viamark’s Role 

In less than 5 days, Viamark Video wrote and produced 2 new healthcare video productions for Boston Sports Medicine, a TV commercial, and a social media video. We also helped them quickly get the word out with TV ads, web videos, social media videos, email blasts, and a press release to the local media. Viamark’s Glenn Anderson said,Helping patients in pain and saving jobs….that was our reward! We were honored to be able to help Boston Sports Medicine accomplish their goal.

The Result

Boston Sports Medicine weathered the storm much better than expected and their business has been gradually building back up ever since. In May 2020, the client reached out via email to thank us for helping to save his business. That is the best result we could’ve ever imagined and what motivates us to give 100% every day.  

Please click below to view the 2 videos. 

For more information on this story, just click here to read the blog.

At Viamark Video, healthcare video production and healthcare video marketing is our passion. We love working with physical therapy practices, hospital systems, medical practices, and specialty practices. Our team has expertise in copywriting, video production, and video marketing for healthcare clients. If you’re in the Boston, New England area or beyond; we’d love to talk to you about your healthcare marketing needs. 

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