Harvard Business School Alumni Association of Boston

The Client

The Harvard Business School Alumni Association of Boston

The Cause

Connecting Leaders Who Make a Difference. 

HBSAAB wanted to inspire rising leaders to engage in community impact and social enterprise. The primary goal was to connect local business leaders and motivate them to work together to make a positive impact in the Boston area and beyond. This initiative was going to be launched at an upcoming event.

The Event

Inaugural Leadership Dinner at the Harvard Club.

HBSAAB planned an event honoring Stephen Pagliuca, co-owner of the Boston Celtics. The goal of the video was to set the tone for the evening, demonstrate how Stephen is a leader in serving the community, and then set the stage for a Fireside Chat with Stephen Pagliuca.

The Event Video

We interviewed 3 key people for the video.

Wyc Grousbeck – Owner/Chairman of the Boston Celtics

Mary McGeown – CEO of the MSPCC (MA Society for the Prevention of Cruelty to Children)

Michael Schrader – CEO of Vaxess Technologies (Located in the Pagliuca Life Lab) 

This Boston video production was produced using a combination of photos and video footage provided by the client.

The Result

The event was sold out, the video production was very well received and motivated some of the biggest business leaders in Boston to find ways to get more involved in helping our local community.

And this is what Creative for a Cause is all about!

Michael Schrader, the CEO of Vaxess Technologies, said: “You and your team did an amazing job. It was simply great storytelling!“

For More Information on the HBSAAB Leadership Dinner, view a brief video ad for the 2nd Annual Event that took place in October 2019 below.

At Viamark Video, video production for non-profits and causes like this are our passion.   We are always looking for opportunities to help the Boston community and the New England area.

We especially enjoy producing videos for special events…anything from motivational videos to fund-raising videos.   Please let us know if we can help your association or non-profit with copywriting, video production or video marketing.  If you’re in Boston, Massachusetts or anywhere in the New England area, we’re here and ready to serve. We will travel anywhere in the country for the right cause and the opportunity to tell a compelling story that can make a difference.

For more information about the Harvard Business School Alumni Association of Boston and their upcoming events, please click on the links below.



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