AAWC – Association for the Advancement of Wound Care

The Client

The Association for the Advancement of Wound Care is a non-profit organization that takes a multi-disciplinary approach to the care of wounds. Dr. Lisa Gould at The South Shore Center Wound Center, a division of South Shore Hospital, contacted us with a unique situation.  

The Situation 

Dr. Gould was scheduled to lead a session at the Annual AAWC Summit in Atlanta in 3 or 4 weeks and the patient that she had planned to accompany her, Mr. Tom Barnard, Sr. was suddenly unable to travel. Dr. Gould was planning to have her patient on stage during her session in order to help humanize her presentation, which was otherwise very technical from a medical standpoint. 

When Mr. Barnard was not able to make the trip, they thought a story-driven healthcare video would be a great way to accomplish their goal and share Mr. Barnard’s story with the attendees at the conference.

The Timeline

We had approximately 3 weeks to conduct interviews with Dr. Gould, Tom Sr., and Tom Jr. (his son who was his primary caretaker), and then edit the video into a compelling story in time for the healthcare conference in Atlanta.

The Result

The emotional video was a big hit at the healthcare conference. Dr. Gould said:The video was so well received you just can’t imagine it.” The clinicians at the conference were really moved by the video story and Dr. Gould received requests from other doctors who wanted copies of the video. They said that the video would help them show the value of a wound center. 

Here is the video that tells the inspiring story of Tom Barnard, Sr. and how Dr. Gould and the team at South Shore Center for Wound Healing was able to help heal his wounds and improve his quality of life. 

At Viamark Video, video production for healthcare clients and healthcare-related causes like this are our passion. We especially enjoy producing videos for special events….whether they’re designed to increase awareness, educate or help increase fundraising. Please let us know if we can help your healthcare association, medical practice, or non-profit with copywriting, healthcare video production, or healthcare video marketing. 

Viamark Video is a video production and video marketing company based in Boston MA. We primarily serve healthcare and medical clients in Boston and New England, but we will travel anywhere in the country for the right cause and the opportunity to tell a compelling story that can make a difference. 

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