Dorcas Ministries

Need

For Dorcas Ministries’ 50th Anniversary, they were looking for help making their Annual Fundraising Breakfast convey their place in the community they serve better and increase donations. They called Boston’s own Viamark Video.

Approach

Viamark Video in Boston created a compelling video production for the Annual Fundraising Breakfast showcasing how Dorcas Ministries, through their Thrift Store, has filled a need of the community for 50 years.  The branded video struck an emotional chord with attendees. 

Result

At the Breakfast, 550 people attended and $265,000 was pledged.  The attendance was similar to prior years, but the donations were up 47% over the year before.  

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