Video Interviews: Meet the Team Video and Customer Review Videos
Two other types of web videos that we’ve found are very beneficial to our clients are “Meet the Team” videos and “Customer or Patient Testimonial Videos”. These are video interviews and they’re usually on separate pages of your website. Meet the Team Videos are usually interviews with CEOs, Doctors or other key employees. This is a great way to humanize your business or practice so your potential customers or patients feel comfortable with you and your team. Every business owner and marketer knows how important online reviews are today, which is why Customer Testimonial Videos or Patient Testimonial Videos are so important for your business or practice. Your potential customers are looking for unbiased opinions, reviews, recommendations or information from people that have worked with you in the past. Having a separate page with this type of video testimonial or video review is very powerful and will help your potential customers move through the sales funnel that much faster.
We consider any video over 60 seconds as a longform video. Most TV commercials, OTT video ads, CTV video ads and video pre-roll advertisements we produce are 15 or 30 seconds (and sometimes up to 60 seconds). So long-form video content could literally be anything from a 2 minute web video to a 1 hour documentary to a 2 hour movie. We’re not in the movie business, but you get the idea. As a corporate video production company in Boston, most of our long-form videos are web videos, sales videos, sales process videos, explainer videos and branded video content.
We produce 2 types of recruitment videos. Employee recruitment videos and patient recruitment videos. These are 2 very different projects, so I’ll break them down separately.
Patient Recruitment Videos: We have almost 20 years experience producing patient recruitment videos and TV ads for Pharma Companies, CRO’s and healthcare practices. We’ve produced dozens of high-quality, affordable patient recruitment videos and commercials for clinical trials for some of the largest pharmaceutical studies in North America, and right here in Boston. The key to writing an effective patient recruitment video ad is understanding the target patient and their concerns. You really need to humanize the message, so it makes an emotional connection with the patient and motivates them to call. The results we’ve seen speak for themselves, just contact our patient recruitment advertising team and we can share some of our clinical trial case studies.
Employee Recruitment Videos: One of the best ways to entice great people to join your team is to let them meet your happy team members. An employee recruitment video is usually interview based and could be similar to an “About Us Video” or Company Profile Video, but the focus of your story isn’t on your customer it’s on your employees and why they love working for your company. In this video, you can share your company’s backstory, mission statement, your why, your passion for the business, your culture, unique employee benefits etc. But ultimately, you want to humanize your business by featuring key team members which will help you find more people who want to play a role in your future vision.