American Heart Association

The Client

The American Heart Association has always supported scientific research in our fight against heart disease and stroke. Their core research programs have not only launched or furthered the work of many of this country’s brightest researchers, but their research has discovered scientific breakthroughs that have saved lives.

The Goal

The Heart Ball, the premier fundraising event for the Mid-Atlantic chapter of the American Heart Association wanted to raise awareness, increase participation and ultimately donations. They asked Viamark to help. Through our relationships with the local media, the local ABC affiliate became the on-air sponsor and their anchors hosted the event. Viamark produced a tear-inducing video campaign, designed to show why donating to the Heart Association is so important.

The Cause 

Heart disease is our nation’s No. 1 cause of death, and stroke is No. 5. The American Heart Association works hard to save and prolong the lives of many all over the world.

For more information or to donate to the American Heart Association, please click on the links below.

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