American Heart Association

Need

The Heart Ball, the premiere fundraising event for the Mid-Atlantic chapter of the American Heart Association wanted to raise awareness, increase participation and ultimately donations. They asked Viamark to help.American Heart Association

Approach

Through our relationships with the local media, the local ABC affiliate became the on-air sponsor and their anchors hosted the event. Viamark produced a tear-inducing video campaign, designed to show why donating to the Heart Association is so important. 

Result

Attendance doubled, donations increased 15% over their goal, the video has been shared far and wide, and it was their best fundraising year yet. 

Their Take: “Viamark Has Heart.”

Viamark’s video production in Boston can help your non-profit event see a Big Impact with an emotionally charged and motivating event video. 

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