Benefits of Using Video in Your Marketing

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Benefits of Using Video in Your Marketing


You’ve probably heard a lot of talk about the importance of utilizing video as part of your sales and marketing strategy, but maybe you’re not sure why…or what this means for you and your business.  So today I’m going to share some facts and ideas to help you decide for yourself.

Wondering if you should begin using video marketing as a part of your strategy? The answer is likely yes. Here’s why:

Boost Conversion & Sales Adding a product video on your landing page can increase conversions by 80%. Video can even lead directly to sales. According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Plus 72% of businesses say video has improved their conversion rate, so there you have it. Start creating explainer videos and watch what can happen.

Great ROI 89% of video marketers say that video, in general, gives them a good return on their investment. It is a tactic that pays off in the long run. 87% of video marketers say that video has increased traffic to their website and 80% say that video has directly helped increase sales.

Google Rankings According to Forrester, video is 50 times more likely to appear on the first page of search results than a traditional web page. For even better results, optimize your videos for SEO by writing captivating titles and descriptions and linking back to your website. Videos are a great way to get your customers interested in a product or service and lead them to the next steps.

Build Trust People buy from companies they know, like, and trust.  Video content evokes emotion, engages users, and helps create relationships by presenting your products in a conversational form. With the use of promotional videos, consumers will be less skeptical about purchasing a product or service online.

Online Learning Videos can be used to explain anything and everything. 96% of people have watched an explainer video to learn more about a product or service, and 95% of video marketers say that video has helped increase user understanding of their product or service. If you are launching a new product, consider creating a video to show how it works.  This is a great way to quickly share features and benefits.

When it comes to video marketing, there is no better time to start than now. Viamark specializes in creating and distributing compelling video content that is designed to become part of your strategy for years to come.


Viamark Video

Viamark is a Boston area video ad agency and video production company that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, TV, CTV, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.


Ready to boost your brand and sales? 

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Have a great week!










DesignRush has recognized Viamark Video as one of the Top 10 Advertising Agencies in Boston.

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