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The importance of small businesses has become especially apparent due to the outbreak of COVID-19. While you may be juggling product marketing, social posting, content creation, etc. all on your own, it could be extremely beneficial to add video marketing to the mix. Here are the benefits you should consider:
YouTube is the second-largest search engine in the world, with over a billion users watching over 250 million hours of video each day. Your potential customers most likely use it, so having a presence on the platform can’t hurt. If you have a product that requires a bit of instruction, YouTube is a great place to turn to. “How-to” videos are actually among the most popular searches, so this is a great opportunity to make the most of the platform.
Social feeds such as Facebook and Instagram are excellent at showing users what they want to see. Since the algorithms are based on users’ previous activity, it can be hard for small businesses to get discovered. However, think about your own habits on Facebook and Instagram. If you see an eye-catching video, you’re going to stop scrolling and give it a view. Video posts are taking the top spot on newsfeeds, so get yours out there!
Sure, you can write a long-winded blog post about how your small business or healthcare practice got started, but can you be sure that people are actually going to take the time to read it? With a compelling video, users will be drawn in by the authenticity of real customers and real patients…these are the real faces behind your business or healthcare practice. Record customer testimonials to give viewers a feel of why your brand, your product, and your team are so loved. Plus, you can squeeze in a lot more detail in a shorter time than it would take to read a lengthy story on your website.
Including the word “video” in the subject line of your email can boost open rates by 19%, and click-through rates by 65%. However, consider not embedding the video itself in your email. Most email programs won’t support it, and large video files can increase the chances of your email being marked as spam. Include a thumbnail of the video that users can click in order to view the video on your website.
Here’s an example of an “About Us” video:
Your small business or medical practice matters, and we want to help you emphasize your importance in your community. Contact Viamark Video to get your voice heard!
Viamark Video is a Boston digital video production company that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.