Boost Your Brand with Video Advertising
At Viamark Video, we work hard to create effective, compelling video content for your business right here in Boston, Massachusetts. If you are a small business, you may be unsure of how to use video production as a marketing tool. Here is a list of ways that you can use video to start heading in the right direction:
Introduce & Explain
Create a video for your website’s homepage that explains who you are and what you do for your customers. Keep it short and simple. Utilizing this strategy is much more effective than trying to cram these explanations into one paragraph on your homepage. You can make describing complex concepts easier by combining audio and visual stimulation in a video. You can even sprinkle explainer videos throughout your website to explain the details of your product features or the services you offer.
Social Proof
Your customers should be your biggest brand advocates, so get them in front of the camera to share their opinion on why your business is the greatest. Most people trust reviews from customers more than they do from inside employees. However, it is imperative that your customer reviews remain amiable at all times, allowing potential future customers to find the video relatable in some aspect. In order to accomplish this, consider your company’s location. In a city as loved as Boston, film your customers in the heart of downtown, ensuring the message maintains personable. Customer testimonial videos are way more believable than a one-line review on your website.
Educate Your Audience
Get the leaders of your company to share their knowledge with your audience to educate them on your products and services. You can share tips and tricks, how-to’s, etc. The possibilities are endless!
Culture
Show off what makes your business unique. Showing your audience the real-life side of your business will make them feel as if they can relate to you on a more personal level, which plays a huge role in their buying decision. Fun, personality-filled content can help you connect with your audience, and it may be the difference between you and your competitor.
Share Your Story
This is important for small businesses, even more so than larger corporations. It is interesting for viewers to see how your organization was founded, and what their money may be contributing to. Most importantly, be real and share your passion for your business and why you started it in the first place. This will convince your audience to support you even more, which is a win-win.
Viamark Video
Viamark Video is a video production agency in Boston that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.