Creating a YouTube Marketing Strategy

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Many marketing professionals consider video as the type of content with the best ROI. When a marketer uploads a video, it is likely that they will choose YouTube as their platform. YouTube is known as one of the most popular video hosting websites, with billions of people using it every day. One common reason for many small businesses not taking advantage of YouTube’s advertising benefits is that they simply do not understand how to produce video content. Here’s what to do:


You wouldn’t start something completely new without learning about it first, right? The same thing goes for creating video content. Before blindly diving headfirst into a YouTube marketing strategy, take a look at what your competitors are doing. You’ll want to study what type of content they are producing, whether or not their content is successful, etc. This will give you an idea of what and what not to do when creating your own content.

Be Interesting

Take a moment to think about why people tend to interact with video content more than any other type of content. It is more engaging and personal than reading words on a webpage and it provides an extra dose of entertainment. When you are creating a video, your content must be interesting. There are tons of options here; success stories of people who have used a product, product demonstration videos, videos on how to use a product. The opportunities are endless. Keep it creative to hold your viewers’ attention.


YouTube is full of influencers with huge followings and billions of views on their videos. There is a misconception that “YouTubers” only attract the millennial audience, but there are videos out there for just about every interest under the sun, whether it be beauty, fashion, video gaming, parenting, home organization, cars, etc. Reach out to a popular YouTuber that creates videos about your industry. Collaboration with a creator that has a similar audience to yours will not only bring attention to your brand, but it will help build your content through digital productions. 

Be Consistent

Like any other form of marketing, you must be consistent with your video and more specifically YouTube marketing strategies. It may take more time, money, and effort to create quality videos, but consistent content will help you build a following and see results. Be consistent with how often you post videos as well as the quality of the videos. For example, as a Boston digital production company, it is imperative to provide consumers with consistent content that is clearly relayed back to our values. 

Viamark Video

Viamark Video is a Boston digital video production company that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.