Facebook Video Ads for Your Healthcare Video Marketing Strategy
Social ads are a great way to benefit your healthcare practice. If you want to make your social media campaign stronger, consider Facebook video ads. Facebook is one of the most popular platforms for social media marketing in Boston, as well as many other locations around the world. Adding Facebook video ads to your healthcare marketing strategy is a surefire way to increase your leads. Here’s why you should consider adding Facebook video ads to your social media marketing in Boston:
Increase Engagement
High-quality videos on Facebook can bring you more followers as well as likes, shares, and comments. Create videos that will peak your followers’ interests, as it will lead you to high conversions and more visitors. Remember that your video can be shared for many reasons, so be mindful as you upload content. You don’t want your video to be misinterpreted.
Retargeting
Facebook video ads are an excellent tool to retarget your audience and generate awareness. Facebook’s retargeting abilities allow you to retarget patient populations based on their interaction with your video. Retargeting is beneficial because it gives you another opportunity to remind potential patients about your healthcare practice.
Brand Awareness
Video marketing is a great way to help your business achieve your desired results. With the abundance of video marketing strategies, there are many ways that a medical practice can utilize video to introduce a healthcare service. But it doesn’t stop at introducing; it can be used to educate, sell, instruct, etc. A successful video marketing campaign can provide your healthcare business with high conversion rates, traffic, and revenue.
Shareability
A creative advertisement will grab people’s attention if the video is captivating. Not only do videos capture people’s attention, they can also be educational in a way that drives them to visit your healthcare practice and utilize your services. If your video content is interesting to viewers, they will likely share it, which helps you to gain a wider audience.
Overall, Facebook video advertising is an excellent addition to your healthcare marketing strategy. If you need assistance, Viamark Video can help!
Viamark Video
Viamark Video is a Boston healthcare video production company that takes healthcare video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable healthcare video content for your website, YouTube, social media, and new emerging online channels locally in Massachusetts and regionally throughout New England. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.
DesignRush has recognized Viamark Video as one of the Top 10 Advertising Agencies in Boston.