Stay Up-to-Date with 2020 Video Marketing Trends

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Video marketing trends are constantly evolving, and staying up-to-date is a matter of sink or swim when it comes to staying relevant. When something new is on the rise, how do you incorporate it into your current marketing campaigns? First off, you need to know what you’re working with. Here are some of the most prevalent video production trends that we will see in 2020:

Shoppable Videos

Shoppable videos are starting to make their appearance, allowing social media users to shop as they wish when they see a product within a video. Gone are the days of having to search high and low for a product that you saw in a video. Users can simply click on the product in the video and be redirected to a site to purchase it. Some shoppable videos even allow users to add the product to their cart and go straight to checkout. This changes the game as users often see a product they like in a video and make a mental note to look it up later, but that mental note gets lost somewhere inside their brain. This causes you to lose a sale. With shoppable videos, they can purchase that product immediately, or add it to their cart to save it for later.

Search-Optimized Videos

With search engine algorithms growing more and more intelligent, optimizing your videos remains an important part of video marketing. In 2018, Google added “Featured Videos” to the search engine results, which plays short snippets of videos related to your search keywords. You can either hover over each video for a short preview or click to watch the entire video. With the abundance of video on the web, optimizing your videos is non-negotiable. Use video file names, titles, and descriptions that contain your target keyword. Add relevant tags, subtitles, closed captions, and create original thumbnail images. Keep in mind that your video content needs to be optimized just as much as your written content.

Educational Videos

Consider this: would you rather follow those confusing instruction manuals when putting together furniture, or have a video in front of you that shows you exactly how to do it step by step and piece by piece? Videos are a great way to teach your audience whatever they need to learn, but they can also help you draw leads. Educational videos feel much less “salesy,” so your viewers will feel that your brand has something valuable to offer, besides your products and services.

If you need assistance with your video production or video marketing in Boston or anywhere in New England, don’t hesitate to contact Viamark Video.

Viamark Video

Viamark Video is a Boston digital video production company that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.