The 3 Types of YouTube Video Ads
After spending valuable time on creating a compelling video, don’t just stop at posting it to your social media platforms. Running a series of YouTube video ads here in Boston is a great way to make sure a wider reach of your target audience finds the content you have produced. There are three key types of video advertisements that you can invest in on YouTube: TrueView, Preroll, and Bumpers.
1. TrueView Ads
TrueView ads, the standard video ad type, allow for videos to be easily customized to share a variety of content here in Boston. Advertisers only pay for these ads when viewers watch for at least 30 seconds or interact with their ad, such as clicking on a call-to-action. Skippable TrueView ads are required to be between 12 seconds and 6 minutes in length. Non-skippable TrueView ads must be 15-20 seconds long. There are two types of TrueView ads to optimize your YouTube channel:
Video Discovery Ads:
Previously known as In-Display ads, these ads show up on the YouTube homepage, search results pages, and may appear as related videos on video watch pages.
In-Stream Ads:
TrueView in-stream ads play before the selected video plays. Viewers may have the option to skip the ad after five seconds. They can also be played anywhere in the Google Display Network. In-stream ads allow marketers to customize video ads with overlay texts and CTAs.
2. Pre-roll Ads
Pre-roll advertising is non-skippable ads that can play before, mid-roll, or after the main video. They can be 15 to 20 seconds long. For YouTube videos that are 10 minutes or longer in length, there are non-skippable, mid-roll video ads. Since these ads are non-skippable, consider adding a CTA to optimize your viewer’s attention. YouTube sells pre-roll video space on a pay-per-click basis; use these pre-roll ads to get those clicks.
3. Bumpers
Bumpers are just six seconds long and are played before a viewer’s chosen video. These are the shortest type of YouTube video ads available, making great compliments to larger video campaigns in Boston on new product launches, for example. Since these ads are so short, you must use the time wisely.
Viamark Video
Viamark Video is a Boston digital video production company that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.