The Importance of Video in Marketing

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Videos are the most engaging type of content you can integrate into your website. It is simply human nature; we just grasp video content better. This is why video should always be a part of your marketing strategies. If you don’t quite know where to start with your video marketing, here are a few tips:

What Do You Want to Say?

Much of your video strategy will depend on the information you want to get across to your audience. There are many types of videos that can be created to convey information; explainer videos, customer testimonial videos, employee videos, etc. When someone searches for a video, they are typically looking for an answer to a question or a solution to a problem. A great way to get users engaged is to embed videos into your blog posts; this ensures that your user has a seamless experience in finding the information they need through two sources: a blog and a video.

Keep it Human

Keeping things personal and humanized are extremely valuable in your marketing efforts. Customers feel more inclined to trust businesses that make it clear that real humans are behind the screens. The first and most simple step involves addressing your audience by their name or company name, but if you are working with a much larger audience, use the second-person approach. These videos should feature human faces, which often do not appear in B2B marketing. When customers are able to connect with a human face, you will be able to gain their trust and start to build long-lasting relationships.

Create Videos for Each Stage of the Customer Journey

You most likely won’t be able to convert leads into customers with just a few videos. You will need to examine which stage they are in and use fitting content for that stage. The customer lifecycle includes the awareness stage, consideration stage, and decision stage. In the awareness stage, promotional videos that will encourage engagement and educate your viewers are ideal. During the consideration stage, the lead already knows about you; this is your time to show them that you have a solution to their needs through product videos, explainer videos, etc. The decision stage is your time to tell the customer why your product or service is absolutely necessary to their lives. When that lead turns into a loyal customer, don’t stop creating videos. Keep them hanging on with even more engaging video content.

Viamark Video

Viamark Video is a Boston digital video production company and that takes video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.