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Mobile video marketing has turned into a critical part of any marketing mix here in Boston. Viewers will share it for their friends to see, and it may even go viral! If you want to engage your viewers immediately, consider these tips before creating your next video:
Optimize for Low Bandwidth Connections
Keep length and quality in mind when targeting mobile phones in your video advertisements. Mobile phone occasionally has spotty connections; if your video does not load within a few seconds, the viewer will likely abandon it. Design your video so that it performs reasonably well on low-bandwidth connections.
Offer Something of Value
Have a clear idea of what you want to achieve when brainstorming for a powerful web video in Boston. Try not to incorporate too much product-promotional content; it can be interpreted as spam and will be overlooked. Your ultimate goal should be to educate, entertain, and inspire your users. As tempting as it may be, don’t focus so much on advertising your product. Channel that focus into creating something that customers will remember. This will gather even more support from customers, new and old.
Maintain Brand Consistency
Keep the information in your video short, sweet, and to the point. One option: present your brand in the first frame of the video. That way, even if the rest of the video goes unwatched, you will have left an imprint in the viewer’s mind from those first few seconds of footage. Utilize your brand’s identity elements like colors, logos, fonts, and tones to keep brand recognition alive. This consistency across video advertisements will make your branding clear and memorable anywhere, even in Boston.
Video marketing continues to evolve as social media expands more and more. Allow Viamark Video to take care of the hard work for you, from production to distribution, and then some! Located in Boston, Massachusetts we are a full service videography agency that will help take your business to the next level through TV commercials, video campaigns, media buying and more.