Up Your Video Views 
hand press play button sign to start or initiate projects as concept
hand press play button sign to start or initiate projects as concept
Creating a great video is obviously an important part of an effective video marketing strategy, but getting it in front of your target audience is another essential step. Here are a few promotional tactics that are definitely worth trying:
Emails/Newsletters
Get your video seen by the right people by sending it to them directly. Take advantage of email and include a thumbnail; this makes it more likely that people will click and watch, as opposed to just a link and title. Send it out as soon as you post it to let your audience know about your content, including an enticing email line to increase the open rate. You can even add the link to your email signature to get more visitors. Another strategy is to update old videos; this will excite long-time subscribers as well as new subscribers that have never seen it before.
Promote on Social
Create an advertising campaign on social media to reach a targeted audience. Facebook allows you to dig into demographics so you can get your video in front of the right people easily. You can also perform split tests of your video to find what entices your audience to watch. Your ad campaign can include two different versions of your video ad with different titles and descriptions or a different thumbnail.
Share, Share, Share
Include share buttons near the web video player for Facebook, Twitter, email, etc. Place your video above the fold on pages so it is one of the first things a visitor sees. Encourage your viewers to share your content if they enjoyed the video. This will allow other corporate video companies around the Boston area to see your content as well.
Interact With Your Audience
Use online communities in Boston to connect with your target market. Becoming a part of the conversations helps to boost brand awareness and share your content without seeming pushy. You can let your audience know that you have insight for them while also asking for opinions and suggestions to let them know that you are listening.
Viamark Video
Viamark Video is a Boston media agency that takes video marketing to the next level. We can help you reach your target audience, wherever they are watching. We create effective and affordable video content for TV, websites, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.