Video Production in Healthcare Marketing

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Video production and video marketing are some of the most effective ways for organizations to advertise and communicate in the healthcare industry. Video offers a channel for healthcare organizations to build trust and increase awareness around their hospital system or medical practice. To remain above the competition, healthcare companies must harness the power of Boston video production in their work to successfully communicate the mission of their organization to the public. At Viamark Video, a top video production company, we take pride in our ability to capture real stories of real people and create content that inspires, informs, and connects a brand to its audience. Not only should video be utilized as a prominent tool in any marketing plan, but critical strategies must be used in your Boston video production to ensure the essence of the organization is communicated effectively.

Educate Your Audience

The most important aspect of video production Boston is the content and strategy in which it is produced. Ensuring that the mission and values of your organization are accurately portrayed is crucial in all healthcare video marketing. At Viamark Video, a Boston video production company, we collaborate with companies, agencies and marketing directors in the healthcare arena to create branded healthcare video production content. We capture content inside hospitals, medical facilities and interview patients, healthcare professionals, and C-level executives to translate stories into video content that engages your audience with authenticity and credibility. In the healthcare industry, your mission is to save lives and change lives. With Boston video production, you have the ability to show and honor what you do, while sharing this with your audience, patients, clients, and local community. 

Promote Your Organization

Video is continuously deemed the best tool for healthcare organizations to build trust and increase awareness around their practice. In the digital age, videos constantly drive engagement on social media platforms, as many people enjoy watching videos for a brand they care about. A report released by HubSpot shows that about 45% of people spend more than one hour a day watching videos. On top of that, 39% of potential patients call to make an appointment after watching a video on a healthcare topic. These statistics are not to be ignored, if you’re a healthcare marketer and you’re not using Boston video production to promote your practice, you are missing out.

Capture Patient Testimonials

Nothing inspires confidence in a healthcare institution, practice or professional like a testimonial. Testimonials provide an element of human connection associated with your business, and can make people feel safe and comforted. Patient testimonial videos are some of the most powerful ways to earn trust and attract new patients to your practice. Over 72% of patients say positive reviews and testimonials make them trust a business or medical practice more. Utilizing these videos across digital and traditional marketing efforts will enhance your brand’s authenticity and instill confidence with your audience.

Boston Healthcare Video Production

At Viamark Video, we recognize the need for Boston video production in medical practices across New England. When working with healthcare marketing, utilizing video production is essential to effectively connect with your audience. Utilizing these aspects in creating content are just a few of the strategic approaches Viamark Video takes when creating the best in Boston video production. Contact us today to get started.