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It’s simple – all brands need a video marketing strategy. As the digital world continues to progress, video is a valuable solution to reach your target audience while truly embodying the essence of your brand. For any business or medical organization including those in healthcare video marketing, this tactic is an essential part of your social strategy. It is central to your outreach and campaign efforts and will highly influence the success of your overall marketing plan.
Video has dominated the social realm of digital marketing and continues to expand with recent events. According to HubSpot Research, four of the top six channels on which global consumers watch video are social channels. It was also found that more than 50% of consumers want to see videos from brands over any other type of content. If you aren’t creating video and utilizing it on social media, you are likely falling behind your competitors. But there is a solution. For video production Boston, Viamark Video provides a wide range of services to help elevate your brand to the next level through video. By accentuating your strengths, displaying authenticity and the mission of your organization, video can help increase your social media presence and engage with customers and patients.
Boston video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels as well as educate your consumers and customers. In 2019, video content accounted for 80% of all consumer internet traffic which is essential to address when creating a winning marketing strategy. Through video, you have the ability to reach your target patients in a profound way through storytelling and message-driven advertisements. By displaying the mission of your business in an authentic and empathetic way, consumers will be more receptive to your brand as a whole and continue to return to your practice or product in the future.
To be competitive in the healthcare industry, Boston video production could be an essential part of your marketing strategy. Video production and video marketing can seem daunting at first, but with help from Viamark Video, a video production company in Boston, producing high-quality content that is unique to your brand is easy. With consumers increasingly watching more video online there has never been a better time to create quality video marketing in Boston. For more information, please visit https://www.viamarkvideo.com/services/healthcare-video-marketing/.