Why Video Is A Great Tool For Your Business
When’s the last time you shot either a tv commercial or an informational video about your business? A few years ago? A few months ago? Well, now is the best time to start thinking about investing in video production for your business. The internet is full of videos and the demand for video production in Boston is only growing. Let’s face it, people are more drawn to sound and vision media to text or audio.
How Do You Grab Your Audience’s Attention?
First and foremost, before you even begin producing a video for your audience. You need to understand your own audience. Are they tech savvy? Will they share your video? Do they prefer certain social media sites over others?
Once you have determined that your audience is indeed interested in video content, it is time to begin your brainstorming. You want to create a share-worthy video for your viewers. A main video content type that businesses use to begin with is an “explainer” video. This video relays information about your business or product and is a good starting point. Your video needs to be unique and it needs to express your brand positively.
Video Marketing = Profit
Success with video marketing hit peak levels in 2018. This is not surprising since we have only seen video popularity soar. With the increasing demand for video production, we can see more businesses are shifting towards a video approach. 93% of marketers say they have landed a new customer thanks to social media videos. The return you get from that initial investment to create a custom video pays off. 80% of marketers claim that they are satisfied with the ROI of video ads they have posted on social media.
Lead Generation
Through creating original content online, your business will begin to grow a following. Ideally, you would be making a mixture of content on video sharing sites like YouTube, Vimeo, and social media. Social media videos in Boston is a great way to connect with your target audience. Having your followers share your video on social media will help build your brand’s awareness. Further growing your network and customer base.
Viamark Video
We can see that video marketing will help improve your business’s visibility through creating original video content. Viamark video located in Boston, specializes in video production and video SEO. Through creating strategic web videos with us, your business can improve user experience, increase user interactions & time spent on your site, as well as improve conversions & overall ROI. Learn more on our website or Contact Us Today.