CTV and Digital Advertising: A Dynamic Duo for Navigating the Customer Journey
In today’s advertising landscape, reaching potential customers at various stages of the buying cycle is essential for a successful advertising strategy. Connected TV (CTV) and digital advertising have emerged as a dynamic duo, allowing marketers to engage audiences throughout their buyers’ journey, from awareness to conversion. Here’s how this powerful combination works.
Awareness Stage: Captivating the Audience
At the initial stage of the buying cycle, the goal is to create brand awareness. CTV leverages targeted reach & frequency with video content to engage your target audience. By delivering ads on streaming platforms and smart TVs, you can introduce your brand to potential customers in an immersive way, leaving a lasting impression. This sets the foundation for later engagement.
Consideration Stage: Targeting with Precision
As potential customers move into the consideration phase, they seek more information. This is where digital advertising shines. Utilizing data-driven insights, you can target specific demographics, interests, and behaviors, ensuring your message reaches those most likely to be interested in your product or service.
Decision Stage: Encouraging Conversion
The decision stage is where prospects are ready to make a purchase. Here, CTV and digital advertising combine their strengths. CTV continues to reinforce your brand with engaging, memorable video content. Meanwhile, digital advertising delivers specific, action-oriented messages. Retargeting strategies can remind potential customers of your product and offer incentives, such as discounts or limited-time promotions, to encourage conversion. Driving people to your website or physical locations.
Post-Purchase Stage: Nurturing Loyalty
The customer journey doesn’t end at conversion; it continues into the post-purchase phase. CTV can play a role here as well. By delivering content that emphasizes the benefits and features of your product, CTV helps maintain brand loyalty. Digital advertising can complement this by providing ongoing customer support, gathering feedback, and offering recommendations for related products or services.
To summarize, the synergy between CTV and digital advertising offers a comprehensive approach to reaching potential customers at multiple stages of the buying cycle. CTV creates brand awareness and engagement, while digital advertising provides the precision and action needed to guide prospects toward conversion. This powerful combination can nurture long-term relationships and even turn satisfied customers into passionate advocates. By integrating these two advertising strategies, your business can navigate the buying cycle effectively and achieve lasting success.
At Viamark Boston, we call this Bridgital. Our goal is to help our clients Bridge the Branding Digital gap. To learn more about Bridgital and how we can help your business by clicking here or watch the video below.
At Viamark, we’ve been helping local and regional businesses build their brand and revenue for over 20 years. To learn more about how we’re utilizing CTV and Digital Advertising to help local businesses brand themselves like the big guys and attract new customers, contact us for a free Marketing Strategy Session, just email Glenn@viamark.com
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